The Customer Story

I believe this is a good example of a customer story. At first watching this you just see an older woman talking about finding her mother, she is holding actual pictures of her. This pulls on my heartstrings specifically because I have no idea what or how I would react not knowing my mother or even eventually finding her. Doing so makes it feel more real, that you know this is a real person experiencing it. The commercial specifically is about 23andMe. 23andMe is a DNA genetic testing and analysis company that can find relatives and also inform oneself on hereditary sickness that one may not know about it.

https://www.youtube.com/watch?v=PYseH5cTNFI

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